Facebook / Meta has long been abusing data.
These posters surfaced in 2018, around the time of Mark Zuckerberg’s congressional hearing. A PR stunt to balance the negative press that backfired somewhat…
Unfortunately at the time of writing, not much has changed (nor do I expect it to!)
This week’s case is brought to you by The Guardian:
Facebook sued for collecting personal data to target adverts
In high court case that could set precedent for millions, Tanya O’Carroll alleges owner Meta is breaking UK data laws
Read the full story: https://www.theguardian.com/technology/2022/nov/21/woman-launches-high-court-challenge-of-facebook-use-of-personal-data-for-ads
This isn’t an isolated case, it’s happening again and again.
Last week it was Google:
Google to pay record $391m privacy settlement
The technology giant tracked the location of users who opted out of location services on their devices, 40 US states said.
Google has been told to be transparent about location tracking in the future and develop a web page telling people about the data it collects…
I don’t believe this is sufficient at all! A WEB PAGE? Users should be informed in easy-to-understand language about what Google is doing, and have the opportunity to opt out!
One positive major difference in this fine (as opposed to the numerous previous fines) is that it was in the USA; maybe the wild west of data is finally waking up to the issues!
More at https://www.bbc.co.uk/news/technology-63635380
Meta, Alphabet, Pinterest shares shudder
It’s no surprise that the AdTech world is suffering:
A Change Is Gonna Come
The advertising world is changing. It’s no longer acceptable to misuse people’s data, or to act without transparency.
New means of helping retailers to reach consumers will emerge, that are transparent, privacy-preserving, and that give individuals choice and control.
Attention is the new battleground!
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